A company I do some work for has paid $6,000 in SEO fees to receive this report 3 months into a six month contract. This has to be the worst SEO progress report I have ever seen. According to the SEO firm they have not been able to install tracking on their site yet.
Here's the original proposal/contract of work to be performed over the 6 months.
Here are some highlights from the report...
- Presence in forums : lot of (Is that lotof.com or what?)
- From this month, we are adding blog inputting alongwith inputs from customer, specific high traffic oriented subjects are being targeted for additional blogs. (What the fuck does that mean?)
- We focus on three genres of blog dissemination. The accent is not on quantity, but on relevance and quality. The key factors that we saw was :
a) Page Strength of the anchor text go to page
b) Relevance of the sites.
c) Traffic of the sites. For example digg.com and now Sphinn are considered bellwethers in terms of inbound link juice.
d) Most importantly, how quick SERPs recognize the inbound links.
(Does A thru D = 3?)
- Other Inbound Links
Off page presence in high profile listings like Craigslist and Local listings are being done regularly (with images) to boost inbound strengths. Google is favoring certain local library classificatory sites since last algorithm change. (really... CL for links?)
If you paid with a credit card would you try and get your $6,000 back for breach of contract or just call it a lesson learned?