Thursday, June 12, 2008

It's Offical: Yahoo! To Use Google's Ad Technology

Google anounced today they signed a non-exclusive agreement with Yahoo!

What this means...

  • Consumers will see more relevant ads when they are looking for information and browsing the web. And with interoperability between IM services, users will have easier access to even more of their contacts.

  • Publishers currently in the Yahoo! Publisher Network will benefit from Google's advertising technology, potentially increasing the revenue they earn from their sites.

  • Advertisers will have new ways to reach their target customers online more efficiently.

Wednesday, June 11, 2008

Why I'm Glad I Skipped SMX Advanced 2008

  • I think everyone would have been happy if there was more focus on the tangible results that make us and our client's money. You know... improving conversions, copy, site sculpting, analytics, landing page optimization, etc.
  • I didn't have to leave sunny southern California for the dreary Seattle to learn the best advanced seo techniques.